![]() And just occasionally… well, technology and other happy accidents (to quote Bob Ross) can throw a spanner in the works. While Radix isn’t exactly the most traditional corporate environment, conference calls are a big part of the way we work with clients around the world. Heck, at the time of writing the video has had almost 1.2 million views. And it shows that it pays to be a little daring with your content every now and then. When I see a piece of content like this, I can’t help but think “Ahhh, I wish I’d written that…”.īecause it’s relatable, funny, focused, and it does an amazing job at selling the product. Of course, all of this is entirely up to the brand and how they wish to be perceived, but sometimes they can be constraining. I’m talking about tone, voice, and brand personality. In B2B copywriting, every brief/client/project is different, and that’s great, but more often than not we’re working within clearly defined guidelines. While not a huge departure for Tripp and Tyler, this is no conventional partnership, especially in the typically conservative world of B2B marketing. Published in November 2015, the Gold Stevie Winner was produced as part of a sponsored series by the Zoom video conferencing service. Now, before I start rambling about why I like this video so much, give it a watch (it’s not long)… ![]() Or at least, that’s what comedic YouTube duo Tripp and Tyler say in their Zoom collaboration A Video Conferencing Call in Real Life. Think back to the worst conference call you’ve ever been on (sorry to dig up painful memories).Ĭhances are, it wasn’t the attendees that made it suck, but the platform.
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